Advertising Distribution & Cost Comparison

Superior Sentinel     Nipigon Red Rock Gazette     Chronicle Journal  
ISSN 1911-4346 (Print Edition) ~ ISSN 1911-4354 (Online Edition)     & Terrace Bay News        
Towns Canada Post Stores TOTAL     TOTAL     TOTAL  
Pass Lake 177 50 227     0     0  
Dorion, Hurkett 267 50 317     124     102  
Red Rock 366 80 446     200     172  
Nipigon 800 300 1,100     600     318  
Orient Bay, MacDiarmid 80   80     25     0  
Beardmore 183   183 2353   50 999   65 657
Pays Plat 25 25 50     5     5  
Rossport 46   46     20     18  
Schreiber 550 100 650     181     321  
Terrace Bay 795 100 895     300 506   255 599
Subscriptions 6   6 1647            
TOTAL Print Circulation 3,295 705 4,000 4,000   1505 1505   1256 1256
Total Readership (based on 3 readers per copy) Total Readers 12,000     4,515     3,768
February 2007 Web Site Hits 164,786              
March 2007 Web Site Hits 207,066              
Highest Daily Hit ~ March 16th, 2007 25,811              
Total Hits to September 30th, 2007 803,986              
2.7 times higher Circulation than Nip-Rock Gazette & Terrace Bay News COMBINED and 3.2 times more than the Chronicle Journal!
Your Col. In. Advertising Cost per Copy $ 0.0021     Costs 8.5 times more $ 0.0179   Costs 7.9 times more $ 0.0165
Your Col. In. Rate - Your BEST RATE $ 8.33     2 x $13.44 $ 26.88     $ 20.72
Price per Tabloid Page before discounts $ 500.00     2 x $1,075.20 $2,150.40     $1,669.60
Discounted Page Price $ 350.00       $1,505.28     $1,168.72